A Strategic Approach to Digitalizing Nigeria’s MSMEs: From Survival to Scale
Nigeria’s Micro, Small, and Medium Enterprises (MSMEs) are the lifeblood of the economy, constituting 96.9% of all businesses and contributing 46.3% to GDP. They account for 6.2% of exports and employ over 87.9% of the national labour force, according to the PwC MSME Survey 2024. Despite their economic importance, most Nigerian MSMEs remain informal, cash-based, and digitally […]